TONI&GUY Hairdressing Hair Color Prices

Official published amounts and what each covers

These 14 lines come from published sources and are grouped by what they actually are. Folding fees into a service list is how misleading "average" figures are produced, so they are separated here.

A single location's menu proves nothing about the chain. Verify at the location you book.

How this compares with the wider U.S. market

A quote well above these bands is not automatically bad value - it usually means a different scope, a senior provider, or an costly metro. This table tells you which question to ask.

National planning ranges. A quote outside these bands is not automatically wrong - check what is included before judging it.

What all-over single-process colour costs in your metro tier

Before deciding a quote is high, check it against your own market rather than the national number. A $158 quote is costly in a tier-4 market and unremarkable in tier 1.

Your own market may sit between tiers. The point is the 2.5x spread, not the precise figure in any one row.

What actually changes your price

All of these can be declined in the sense that you can refuse it — but only if you know it is coming before the appointment starts.

• Consultation or trial+$50–$150

  Bridal and major transformations regularly carry a paid trial.

• Blow-dry finish+$35–$75

  Some premium menus price the finish separately from the cut.

• Stylist level+15–70%

  Junior, senior, master and director tiers are priced in bands.

• Treatment add-ons+$25–$70

  Bond, gloss and scalp treatments are offered at the bowl.

• Length and density+$25–$90

  Below-shoulder or very thick hair adds time to every step.

Related cost breakdowns: Creative Hair Color Cost, Ombre Hair Color Cost and Permanent Hair Color Cost.

Gratuity, converted from percentages into money

Two rules do most of the work: tip on the service before tax, and tip the person who performed it.

• Cash is the most direct route and is still preferred in most independent shops.
• Assistants who shampoo or rinse are regularly tipped on a separate line, usually a few dollars.
• Holiday tipping is a separate norm from per-visit tipping and is normally a one-off larger amount.
• Salons that add an automatic service charge should say so when you book. If you see one at checkout, ask whether it reaches the provider before adding more.

Avoid these ahead of booking

Every one of these is routine, avoidable and costed. None of them require haggling — only asking one question at the right moment.

1. 1Not confirming whether the finish is includedcosts $40–$80

   Premium menus regularly price cut and blow-dry on a separate line.

2. 2Accepting treatments at the bowlcosts $25–$70

   Bond and scalp treatments are offered mid-service without a price.

3. 3Missing the trial cost on bridal workcosts $75–$200

   Trials are normally a separate paid appointment.

4. 4Booking by salon rather than by stylist tiercosts $60–$200

   The same salon can be 70% more costly with a director.

If you want the policy detail behind these: Hair Color Aftercare and Prepare For Hair Color.

Seven questions that prevent a surprise bill

Read these out. They take about ninety seconds and they are the difference between a quote and a surprise. The final question matters most — a written quote settles any dispute at checkout.

1. "Is there a first-visit offer or a package rate I should know about?"
2. "Can you email or text me the quote before my appointment?"
3. "Do you take a deposit, and does it come off the final balance?"
4. "Is a shampoo, blow-dry or finish included in that price, or billed separately?"
5. "Which provider tier is that quote for, and what does the next tier up cost?"
6. "If this runs longer than booked, does the price change?"
7. "If I join the membership today, is there an enrolment or annual fee on top?"

Finally: get the quote in writing. A text or email costs the salon nothing and removes any argument at checkout.

Menu price versus final bill

This is the gap that surprises people. Starting from a $71 base, here is where the money goes by the time the card is out.

An illustration built from the ranges on this page. Your tax rate and add-on choices will differ.

Takeaway: budget $107 when the board says $71. The difference is $36.

To check a specific quote, do this with your own quote.

Twelve months of all-over single-process colour, priced out

A single $105 appointment is easy to justify. Maintained every 6-7 weeks, all-over single-process colour becomes a $1,008 annual commitment at the national median — and that is the number worth deciding on.

Cadence reflects typical maintenance intervals. Your own interval is the largest variable.

Before hunting a reduction, check the cadence. Going from 8 to 6 visits per year keeps roughly $202 in your pocket at the same quality of work.

Worth comparing before you commit

The helpful comparison is like-for-like: same service scope, same provider tier, same market. These pages set the comparisons up that way.

What people want to know before booking

Sources and how we checked them

Every published figure above traces to one of these. Where a source describes a single location or a time-limited offer, that scope stays attached to the number rather than being generalised.

1. Official U.S. brand websiteBrand identity, service scope, location/booking model and official-source gate · updated 2026
2. Hair dye and relaxer safety guidancePatch tests, scalp condition and timing after chemical services · updated 2026
3. Hair dyes official safety guidancePatch tests, allergy risk and eye-area restrictions · updated 2026
4. Hair smoothing and formaldehydeFormaldehyde exposure and smoothing-service safety · updated 2026

Spotted something out of date? Send a correction and we will re-check the source.