Ulta Beauty Salon Hair Color Prices

Official published amounts and what each covers

14 documented amounts, split into services, add-ons, plans and policy charges. Each keeps the precise label it was published under so you can match it against the menu you are shown when you book.

Franchisees price within a corporate range rather than to a fixed card. Treat these as documented examples.

What the same service costs across the U.S. market

This table is market context, not a brand price list. It exists so you can tell whether a quote you have been given is typical, low or high for the U.S. in 2026.

Market ranges are planning estimates compiled from published U.S. pricing data. They are not quotes and are not attributable to any brand named on this page.

What all-over single-process colour costs in your metro tier

Rent and wages flow straight into the menu. Applying published metro cost bands to the $105 national median for all-over single-process colour gives the following planning ranges.

Derived by applying regional cost-of-doing-business multipliers to the $105 national median. Treat as a sanity check on a quote you have been given.

Why your quote differs from the menu

Ask about these at booking, not at checkout. All of them are easier to decline over the phone than mid-appointment.

• Add-on conditioning+$10–$30

  Offered at the bowl and easy to accept without hearing the price.

• Shampoo service+$5–$15

  Frequently optional and charged on top of the cut.

• Cut versus cut-and-style+$12–$35

  A finished blow-dry is a separate line on most chain menus.

• Stylist seniority+$8–$25

  Designer or senior tiers sit above the base rate.

• Location cost band+10–40%

  Identical franchise menus differ between metros.

Related cost breakdowns: Creative Hair Color Cost, Ombre Hair Color Cost and Permanent Hair Color Cost.

Annual cost of ownership

Most budgets break at the cadence, not the price. All-over single-process colour maintained every 6-7 weeks works out to roughly $1,008 a year once gratuity is included.

Assumes 8 visits per year. Change that number and every figure in this table moves with it.

Before hunting a discount, check the cadence. Going from 8 to 6 visits per year keeps around $202 in your pocket at the same quality of work.

What to tip, in actual dollars

Two rules do most of the work: tip on the service before tax, and tip the person who performed it.

• If the salon owner performed the service, tipping is optional by convention - though seldom refused.
• Do not tip on membership dues, booth rent, deposits, annual fees, gift-card loads or cancellation charges — no service was performed.
• On a $105 service, the gap between an 18% and a 20% tip is $2.10. It matters less than whether you tip at all.
• A tip is for the work performed, not for the price you were charged. Do not penalise a provider for a menu they did not set.

Avoid these ahead of booking

All five are common, avoidable and quantified. None of this involves haggling — only a well-timed question.

1. 1Not checking the location menucosts $8–$25

   Franchise prices vary between neighbouring stores.

2. 2Accepting the conditioning upsell blindcosts $10–$30

   Offered at the bowl, priced afterwards.

3. 3Ignoring the brand appcosts $5–$15

   Chain apps run standing offers the walk-in counter does not mention.

4. 4Assuming the advertised price includes shampoo and stylecosts $12–$35

   Most value menus price the cut alone.

If you want the policy detail behind these: Hair Color Aftercare and Prepare For Hair Color.

What to say on the phone

You do not need to negotiate. You need the price to be stated before the service starts. These questions do that without any awkwardness.

1. "Do you take a deposit, and does it come off the final balance?"
2. "Is removal of my existing product included, or is it a separate charge?"
3. "Which provider tier is that quote for, and what does the next tier up cost?"
4. "What add-ons do you normally recommend for this service, and what does each cost?"
5. "What is your cancellation window, and what is the charge if I miss it?"
6. "What is the precise price for all-over single-process colour at my hair length and density?"
7. "Is there a first-visit offer or a package rate I should know about?"

Then do one thing at checkout: ask for an itemised receipt. If a line appears that you were not told about, that is the moment to raise it — not after you have left.

What the bill looks like at checkout

Work it forwards once and you will never be caught out again. A $71 service does not cost $71.

Illustrative. The 8.4% tax figure varies by state - several states do not tax personal services at all.

The rule of thumb: add approximately 54% to any menu price for all-over single-process colour to get your realistic out-the-door number.

To check a specific quote, run the numbers for your own service.

Where else to look

The helpful comparison is like-for-like: same service scope, same provider tier, same market. These pages set the comparisons up that way.

Common questions, answered with numbers

Sources and how we checked them

Every published figure above traces to one of these. Where a source describes a single location or a time-limited offer, that scope stays attached to the number rather than being generalised.

1. Official services directoryService categories · updated 2026
2. Official hair color servicesService definitions and durations · updated 2026
3. Official curly hair servicesService definitions and durations · updated 2026
4. Official haircut and styling service pageHaircut/styling inclusions and service durations · updated 2026
5. Official hair treatment service pageTreatment types and typical add-on duration · updated 2026
6. Official haircut and styling servicesHaircut inclusions and service durations · updated 2026
7. Official appointment booking pageAppointment booking · updated 2026
8. Official makeup and lashes servicesMakeup and lash service descriptions, durations and add-on · updated 2026

Prices move. Quoted a different figure, let us know and we will re-verify.